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Our Story

It all started with a passion for natural skincare in my college dorm room in 2018. My regular body lotion was empty and I was on the lookout for a better option. After researching all the different types of lotions out there, I narrowed it down to a few that I thought made the cut. I had always been very health conscious and loved reading ingredient lists, especially of skincare products. When I looked at their ingredients I was surprised and not in a good way. I realized that I had to make my own lotion with all-natural and wholesome ingredients to really know what I put on my skin. I conducted intensive research and decided which ingredients to order. As soon as they arrived at my doorstep, I got my hand mixer and occupied our dorm’s kitchen. I measured and mixed but once I had the finished product, I felt as though there was still something missing. I dove back into my beauty cabinet and found some sparkling bronzer that I thought would be a great addition to the product for that extra shimmer and shine. After all, I was a college student in sunny South Florida! Soon people around me started noticing my glowing skin and asking me which product I was using. Right then and there I knew that I was on to something.

The months leading up to my graduation that same year, I spent all my spare time researching on how to start a skincare business and as soon as I graduated, I quit my part-time marketing job, bought a website domain, taught myself how to code, moved to Miami and put all my savings toward making more products. I was fully dedicated to my newfound skincare business, loving every minute of it and with the help of social media, people were finally starting to pay attention to my products and the first orders started to roll in. I couldn’t believe it!

After a few months and continued learning, I expanded my team with smart and dedicated people and here we are now, today. All the trials and errors have come with big rewards and even more knowledge than I would have ever imagined. Every day is a new challenge and a step closer to the bigger picture; to deliver the best and most loved natural skincare products worldwide! 

And to think that this all started in my college dorm room, what a dream come true. 

- Ajla
Founder & CEO



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